Boss Lady - Shelley Green


Several months ago, ok, maybe a year ago, I was inspired to start a blog series called "Boss Lady". The mission behind Boss Lady is to inspire young women (and men) to follow their instinct/talent/passion and become entrepreneurs. 
My team and I are reaching out to all the woman owned businesses that inspire and amaze us on a daily basis. We will start with a brief background, then dive in to the nitty gritty of running a business, what keeps them inspired, and everything else in between. 

I was born in the Midwest and raised in California.  I was a working mom.  I’ve raised three boys who are now grown with families of their own.  They all live in Southern California.

I’ve worked for major department and specialty stores coordinating fashion shows, promotions and events. I managed a design studio for a New York menswear designer and had my own business consulting firm for manufacturers and retailers.  I’ve had the opportunity to work with clients in all regions of the country. I’ve always enjoyed the fast-pace and ever changing fashion industry.

At some point I yearned to express my own viewpoint and align my livelihood with my values. I was distraught by the persistent destruction and poisoning of our natural environment, the waste in our throw-away society and became an advocate for Mother Earth. While on a journey towards improving my own health, I found ways to make simple changes in my daily routine that were healthier, safer for the environment and enhanced the quality of my life.  I made the connection between personal and planetary wellbeing and wanted to do what I could to make a difference.  That search to find my authentic voice led me to write a column on green living, teach environmental literacy and finally open my store which showcases the products I believe in.  

My commitment to share with others the products and services I have discovered hasn’t waned in the years since I found my true passion. The excitement for my work grows as I see more people wanting to engage in ‘living lighter on the earth” and know that collectively, if we each contribute in our own way, we can make a positive impact for the future. 

  1. Give us your elevator pitch.  We share how people can care for themselves, their families and homes in ways that are healthier, safe, and creative. By spreading the word that if it’s good for you, it’s better for the planet, too, we can collectively transform the way we live in our corner of the world.
  2. What is your business? The Green Corner Store is a general, eco lifestyle store in downtown Little Rock. We carry environmentally friendly products that are local, sustainable and organic. Our assortment ranges from food, t-shirts, accessories, books, personal care and wellness, natural parenting and baby and children’s products. We also have a large selection of Made in Arkansas goods and artisan crafts.
  3. When did you start your business? July 2009


  4. What inspired you to make the leap? I went to a conference and the keynote speaker encouraged each of us to do ‘something bold’. Use your talent and skills to do what you can to help the challenges facing the environment. I was doing environmental education and making suggestions about products for ‘green’ living. I couldn’t find anywhere locally that carried the items I was recommending.  I decided to use my retail experience and showcase them where customers could trust the products were safe and healthy.
  5. What helps you get started each morning? Coffee, diet coke, 10 mile jog, meditation?? Coffee! I’m addicted.
  6. Tell us about a day in the life of running your business. Every day is different. That’s what I love about retail. It’s a mix of helping customers, ordering and checking in merchandise, working with the staff, marketing, bookkeeping and housekeeping. You can have a plan but have to stay flexible according to the needs of that day.
  7. What keeps you motivated?  Our loyal customers. I love helping people discover new products and find special gifts.


  8. Describe your dream day. Hanging out with friends and family. Wake up at sunrise and spend quiet time outdoors in nature. Cook dinner from scratch and spend the evening reading or watching a movie with a bowl of popcorn.
  9. What is your greatest strength/super power? Persistence.
  10. Facebook, Instagram, or Snapchat? Facebook and Instagram.
  11. What do you do in your free time? (ha! What is free time?!) Socialize with friends. Go out to have a glass of wine, dinner, attend an event.  I enjoy gardening, hiking and reading also.


  12. If an investor gave you 1 million dollars to use toward your business, how would you spend it? I would definitely expand our selection of products and services. I would like to serve other communities in Arkansas with additional store locations, too.
  13. What’s the biggest risk you ever took; how did it go? Opening my store was the biggest risk for me and it has given me the greatest sense of accomplishment and satisfaction.
  14. Name something you hate doing but have to do for the good of your business. How do you make it tolerable? I like variety so I really enjoy every aspect of the business. If there is one thing, it’s being interviewed.  Advance preparation and practice makes it more tolerable.
  15. How do you handle discouragement? Try not to dwell on it and shift gears as soon as possible to something positive.
  16. Which iconic person inspires you? Oprah Winfrey


  17. Do you have a favorite, inspiring quote? Many but I’d like to share two favorites: “Those who contemplate the beauty of the earth find reserves of strength that will endure as long as life lasts.”…Rachel Carson, Ecologist, Author of Silent Spring. and “Find Your Place on the Planet, Dig In and Take Responsibility from There.” Gary Snyder, Author and Poet, 1975 Pulitzer Prize Winner
  18. If you could choose anyone to pick as a mentor, who would you choose? Juliet Schor, Sociologist and Co-founder, Center for a New American Dream.
  19. Who are you in your next life? Organic Gardener/Herbalist and Restauranteur
  20. Any secrets on how you balance the ins and outs of running a small business? The demands are constant so I just try my best to stay healthy and focused.
  21. What’s the best advice you have for other women wanting to be entrepreneurs? Be confident in your ability to make it happen.  I can’t say it better than with a quote from German poet, Johann Wolfgang Von Goethe, “Whatever you can do, or dream you can, begin it. Boldness has genius, power, and magic in it. Begin it now.”

Visit The Green Corner Store in person
at 1423 Main Street, Suite D, Little Rock, AR 72202 
or
on social media:
Instagram
Facebook
Twitter

All Photos By: Saira Khan

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Boss Lady - Collin McReynolds


Several months ago, ok, maybe a year ago, I was inspired to start a blog series called "Boss Lady". The mission behind Boss Lady is to inspire young women (and men) to follow their instinct/talent/passion and become entrepreneurs. 
My team and I are reaching out to all the woman owned businesses that inspire and amaze us on a daily basis. We will start with a brief background, then dive in to the nitty gritty of running a business, what keeps them inspired, and everything else in between. 



Hi, I'm Collin! I am currently living in North Little Rock, with my amazing partner Rene, little man Braden, and crazy cat Mary. My journey wasn't an easy one, however, I am super thankful for my experiences because it makes me super thankful for where I am today in my life journey.

What I am about to share is not something that I have ever expressed publicly. When I was approached for this, I knew what I wanted to say... but wasn’t quite sure how to put it into words (which is why this was submitted well after the due date). Sorry Ladies!

After I graduated High School my dream was to attend Culinary School. I can remember rolling out dumplings with my great grandmother and getting so much joy out of it. I enjoyed cooking more than anything, and knew early on that I wanted to be in the food industry. I would like to say that I went down the path that I had a HUGE passion for, sadly I did not.  I was involved in an abusive relationship that shaped a large part of my young adult life. Instead of dreaming and jumping head first to make my dreams a reality, I spent most days alone and became a person I did not recognize. At age 21 I gave birth to my beautiful baby boy. I was in an unhealthy relationship, had an unhealthy relationship with food, and did not provide a safe & healthy home for my precious little man. Years went by, and my world became very sad and scary. I lived many days in a constant anxious state fearful of what the day would bring. In an unsuccessful effort to keep peace, I allowed myself to believe what was happening was all in my head. Years go by, and I became even more depressed, isolated, and someone I did not recognize.

In 2013 I made a decision to make a change. I'm not quite sure what was different about that particular day. I did take note of how I felt when my then current spouse was gone for some time and a huge weight was lifted off of my shoulders. I could finally sleep at night and focus on being a good mommy and providing a safe place for my son. It felt AMAZING to sleep peacefully. When I noticed the feeling of the weight lifted, real sleep, and like I could breathe again, I knew what I needed to do to get my life back. At age 24 I finally escaped the craziness. I decided I deserved a healthy life replacing fear with joy & it was my duty to provide this for my little boy. I knew it had to start with me getting myself healthy & surrounding myself with healthy people. With no clue of where to start, I reached out to my local CrossFit. I always saw them doing cool things when I drove by & everyone looked so happy. Not knowing what that was, I knew it's what I wanted. I instantly felt like I had a family of support & the impossible now felt like just a matter of time. I laughed, felt calm & started to find my true self.

Although I knew I had the support I needed, it was far from easy. More challenging than the workouts was the challenge of facing how much I had let myself go. I took one day at a time and quickly realized how I was fueling myself mattered. I decided to demand respect for myself and my boy with what we ate. I jumped into a Paleo Challenge Rene was teaching. The results were clear...not only was I dropping body fat but my skin cleared up, I had energy throughout the day & was even able to get off medications. The only problem was that I'm a true foodie & really missed my hearty foods. One by one I began creating meals with paleo friendly ingredients that I would "crave" so that this new eating style could be sustainable forever. Eventually I had developed a pretty substantial list of Paleo friendly meals I was ready to share with everyone.  I wanted everyone to know they could still enjoy amazing food & flavor and get the results they wanted!!

Today I still deal with a great part of that former life. What I can say is that those years made me stronger. After my divorce, I lived by myself for the first time in my life. It was just Braden and I with a fresh start. I am grateful for the adversity because it shaped me into who I am today. No matter what your story is; you can create a life where dreams become a reality. It takes jumping into the un- known with an optimistic mind. Sure, I could stress over all the craziness that comes with owning my own business (which I do), but at the end of the day I can look at where I am today and know that this is exactly where I am supposed to be.


  1. Give us your elevator pitch.  I create meals that are nutrient dense with quality ingredients designed for those looking to recover from an illness, athletes looking to recover quicker, and busy folks who need convenient healthy food. We use 100% grass fed, grass finished beef, pastured chicken & local produce. Our meals are carefully designed to fuel your body with the nutrient density it deserves leaving feeling satiated and prepared to enjoy life to it's fullest.

  2. What is your business?  Crave Fuel LLC

  3. When did you start your business?  April 2014



  4. What inspired you to make the leap?  I have always wanted to own a café (mainly because I was inspired by Sue's Pie Shop in the Heights & The Victorian Garden). After changing my eating habits and activity level, I lost about 50 pounds. The weight I lost was only a piece of what I gained. I also had mental clarity, my skin changed, my hives I dealt with where less frequent and my sons health issues changed because of the food we were eating. I quickly started learning how powerful nutrition was and it consumed me. I started converting my great-grandmothers recipes to a Paleo friendly version. I spent time educating myself on nutrition to pursue my dream of being in the food industry. I started researching Paleo businesses, traveling to see what was out there, and knew that Little Rock needed a Healthy Meal Service with quality being the number 1 standard.

  5. What helps you get started each morning? Coffee, diet coke, 10 mile jog, meditation??  I go to bed at night thinking of my Coffee. It seriously gets me excited!!! I am pretty picky when it comes to my coffee and struggle to find coffee that doesn’t hurt my stomach. I have found that Leiva's Coffee (local business) does not hurt my tummy and it tastes SO good! My cat and Braden love to wake me up too! The cat literally screams at me as an alarm and my little man will tickle my face... They are the best alarm clocks!

  6. Tell us about a day in the life of running your business.  With Crave, each day of the week is different. I'd have to say Wednesday is my favorite. The day beings reviewing the progress of the previous week and planning for the following week. This is also the day I schedule meetings with future and current clients. I can't even explain how rewarding it is to see someone that came to me with desperation a month ago & now walks in the door feeling great! This is what fuels me more than anything to keep our standards the highest...no amount of money can trump this.



  7. What keeps you motivated?  My clients- seeing them transform, reaching their goals, and fueling their bodies with the nutrition needed to heal & perform their best.

    My Partner, Rene- She is my biggest cheerleader. She motivates me to achieve my goals and dream BIG!

    My Son, Braden- Providing a healthy environment and showing him that anything is possible.

    My Former Life- Constantly bettering myself, growing, and being strong

  8. Describe your dream day.  Wake up without an alarm to the smell of coffee!! Crave is fueling a healthy life for my family and our incredibly caring Crave Team financially while fueling our amazing clients all over Central Arkansas! The success stories continue to pour in. Our clients with autoimmune issues are living better than ever.

  9. What is your greatest strength/super power?  I'm a fighter. Not letting adversity set me back, instead looking to the future and moving towards greatness!



  10. Facebook, Instagram, or Snapchat? Facebook & Instagram! I have tried Snapchat, but I need to learn more about that one!

  11. What do you do in your free time? (ha! What is free time?!)  Hahaha! I am working on this one... currently working towards finding free time to discover what I love to do in my free time. I love escaping in a good tv series. I get lost in my favorite books learning about nutrition. I'm currently enjoying The Loving Diet by Jessica Flanigan which is about healing with Self Love.

    I absolutely LOVE going to yard sales and vintage stores. I want to free up my schedule and spend more time doing little things that I love and miss.

  12. If an investor gave you 1 million dollars to use toward your business, how would you spend it?  Crave would open up a store front & expand to offering meals all over! We would offer more hands on cooking opportunities & seminars to educate the public. There's so much more we can do for our health. I have a special passion for helping people heal themselves from terminal illness & autoimmune issues. I would invest in my team & build partnership to take wellness and nutritional healing to a whole new level. At Crave, we are not business people that started healthy business just to make money. We are health people that started a business to offer and have ourselves a high quality life! We aim to live life to the fullest and we believe that starts with what we eat.



  13. What’s the biggest risk you ever took; how did it go?  Creating Crave with only $50; it was one of the best decisions I have made!

  14. Name something you hate doing but have to do for the good of your business. How do you make it tolerable?  Spreadsheets!!! I play Tracy Chapman, start my diffuser and get after it. I can't stay focused on this for long so I plan frequent breaks preferably outside in the sun!

  15. How do you handle discouragement?  If I think I may be discouraged because I'm tired I add some sleep or a nice relaxing bath before bed. I post affirmations, review the progress I've had so far & try to celebrate all the achievements along the way no matter how small. The goals I have for Crave can feel overwhelming at times, however I quickly remember I have such a strong team and supportive clients. I'm not attacking this mountain alone!


  16. Which iconic person inspires you?  Danielle Walker, author of Against All Grain. Last year I went to her book signing and she was so inspiring. Read her story on her website, you are guaranteed to be inspired!

  17. Do you have a favorite, inspiring quote?  "Find out who you are and be that person. That's what your soul was put on this Earth to be. Find that truth, live that truth and everything else will come." -Ellen DeGeneres

  18. If you could choose anyone to pick as a mentor, who would you choose?
    Simon Sinek: His Ted Talk inspired me!!! I need him in my day to day life.
    Dr. Terry Wahls: I want to consume all of her nutrition knowledge!



  19. Who are you in your next life?  My cat! I am SO Freakin Jealous of my cat some days. She naps on a heated blanket whenever she wants, eats Paleo duck cat food (always fresh), uses the restroom on blue self scooping crystals & does what ever she wants! She's a princess.

  20. Any secrets on how you balance the ins and outs of running a small business?  Think with the end in mind and delegate sooner than later. Think big, be clear on your vision & build a great team around that vision.

  21. What’s the best advice you have for other women wanting to be entrepreneurs?  Get a mentor & link up with the great people of ASBTDC (Arkansas Small Business & Technology Development Center)! They have been a wealth of knowledge, guidance & support. Don’t let anyone or anything discourage you from what makes you happy. 

Find Collin on social media:
Crave Fuel - Instagram - Facebook
Crossfit Align - Instagram - Facebook
Collin McReynolds - Instagram - Facebook
https://www.cravefuel.com/

All Photos By: Saira Khan

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